ILOS
LOGISTICS
NEW PRODUCT
Product Design
Benchmarking
Information Architecture
User Interface
Ilos, a leader in Brazil’s logistics and supply chain sector, faced the challenge of consolidating the diverse functionalities and tools on its website into a single platform.
Strategy
Design Discovery
Align with stakeholders, gain a deep understanding of the company, conduct benchmarking with industry peers, analyze platforms with similar unified study functions, and research user personas.
Information Architecture
Created user flows for all app features, modified the website's entry process for the app, and validated technical feasibility.
Prototype
Developed the interface and prototype for both stakeholder and technical validation.
Product Launch
Aligned and validated the prototype with the development team.
The process began with a thorough understanding of the company, its services, users, and similar industry platforms. After benchmarking, a user flow was developed to guide the app structure. Following this, an interface and navigable prototype were created for stakeholder validation. The prototype underwent several iterations based on feedback until it met stakeholder expectations. The project concluded with the final prototype approval, aligning with the company’s scope adn the development team.
