ILOS
New Product
Product Design
Benchmarking
Information Architecture
User Interface
Ilos, a leader in Brazil’s logistics sector, needed to unify diverse tools into one streamlined platform.
As a leader in logistics and supply chain, Ilos offers diverse tools in different platforms as indicators, reports, podcasts, freight simulators, benchmarking, and consulting. New tools emerged, creating the need to unify the experience.
Create a new app that unifies website tools, courses, and member area into a single platform.
Strategy
Design Discovery
I aligned with stakeholders' goals, benchmarked industry peers, analyzed similar platforms, and researched user personas.
Information Architecture
Created user flows for all app features, modified the website's entry process for the app, and validated technical feasibility.
Prototype
Developed the interface and prototype for both stakeholder and technical validation.
Product Launch
Aligned and validated the prototype with the development team.
Product Discovery and Research
The process began with a thorough understanding of the company, its services, users, and similar industry platforms. After benchmarking, a user flow was developed to guide the app structure. Following this, an interface and navigable prototype were created for stakeholder validation. The prototype underwent several iterations based on feedback until it met stakeholder expectations. The project concluded with the final prototype approval, aligning with the company’s scope and the development team.
Steps before high-fidelity wireframe:
Benchmarking
User flow
Low Fidelity
High Fidelity
Benchmarking
An overview of competitor experiences.
Competitor User flow
Mapping the user path across key tasks.
App User flow
Created the flow based on user needs and competitor analysis.
Prototype
High-fidelity prototype of the unified experience.
Results
Delivered a new product from concept to launch.
Unified functionalities into a single plataform.
Structured the IA for logins and the platform.
Prototype is currently being implemented.
Unified functionalities into a single plataform
Modern visual consistency across the platform with a new interface that boosts authority, modernizes the look, and strengthens brand value.
Cross-selling
Enabled cross-selling opportunities and integration with other Locaweb products in the interface.
Humanized Communication
Led UX writing across the entire product and created 50+ tutorials to guide users.
Event Tracking
Mapped key metrics and indicators troughout the user journey.
“The Locaweb Reseller Hosting brings an innovative approach: a panel specifically designed for agencies and developers who manage customized services for each client. Its offers the best cost-benefit in the Brazilian reseller market.”
cesar andrade
Locaweb Account Executive
