Ilos, a leader in Brazil’s logistics sector, needed to unify diverse tools into one streamlined platform.
As a leader in logistics and supply chain, Ilos offers diverse tools in different platforms as indicators, reports, podcasts, freight simulators, benchmarking, and consulting. New tools emerged, creating the need to unify the experience.
Create a new app that unifies website tools, courses, and member area into a single platform.
I aligned with stakeholders' goals, benchmarked industry peers, analyzed similar platforms, and researched user personas.
Created user flows for all app features, modified the website's entry process for the app, and validated technical feasibility.
Developed the interface and prototype for both stakeholder and technical validation.
Aligned and validated the prototype with the development team.
Product Discovery and Research
The process began with a thorough understanding of the company, its services, users, and similar industry platforms. After benchmarking, a user flow was developed to guide the app structure. Following this, an interface and navigable prototype were created for stakeholder validation. The prototype underwent several iterations based on feedback until it met stakeholder expectations. The project concluded with the final prototype approval, aligning with the company’s scope and the development team.
Steps before high-fidelity wireframe:
Delivered a new product from concept to launch.
Unified functionalities into a single plataform.
Structured the IA for logins and the platform.
Prototype is currently being implemented.
Modern visual consistency across the platform with a new interface that boosts authority, modernizes the look, and strengthens brand value.
Enabled cross-selling opportunities and integration with other Locaweb products in the interface.
Led UX writing across the entire product and created 50+ tutorials to guide users.
Mapped key metrics and indicators troughout the user journey.
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cesar andrade
Locaweb Account Executive