ILOS

New Product

Product Design
Benchmarking
Information Architecture
User Interface

Ilos, a leader in Brazil’s logistics sector, needed to unify diverse tools into one streamlined platform.

As a leader in logistics and supply chain, Ilos offers diverse tools in different platforms as indicators, reports, podcasts, freight simulators, benchmarking, and consulting. New tools emerged, creating the need to unify the experience.

Create a new app that unifies website tools, courses, and member area into a single platform.

Strategy

Design Discovery

I aligned with stakeholders' goals, benchmarked industry peers, analyzed similar platforms, and researched user personas.

Information Architecture

Created user flows for all app features, modified the website's entry process for the app, and validated technical feasibility.

Prototype

Developed the interface and prototype for both stakeholder and technical validation.

Product Launch

Aligned and validated the prototype with the development team.

Product Discovery and Research

 

The process began with a thorough understanding of the company, its services, users, and similar industry platforms. After benchmarking, a user flow was developed to guide the app structure. Following this, an interface and navigable prototype were created for stakeholder validation. The prototype underwent several iterations based on feedback until it met stakeholder expectations. The project concluded with the final prototype approval, aligning with the company’s scope and the development team.

Steps before high-fidelity wireframe:

Step 1

Benchmarking

Step 2

User flow

Step 3

Low Fidelity

Step 4

High Fidelity

Benchmarking

An overview of competitor experiences.

Competitor User flow

Mapping the user path across key tasks.

App User flow

Created the flow based on user needs and competitor analysis.

Prototype

High-fidelity prototype of the unified experience.

Results

Delivered a new product from concept to launch.

Unified functionalities into a single plataform.

Structured the IA for logins and the platform.

Prototype is currently being implemented​.

Unified functionalities into a single plataform

Modern visual consistency across the platform with a new interface that boosts authority, modernizes the look, and strengthens brand value.

Cross-selling

Enabled cross-selling opportunities and integration with other Locaweb products in the interface.

Humanized Communication

Led UX writing across the entire product and created 50+ tutorials to guide users.

Event Tracking

Mapped key metrics and indicators troughout the user journey.

“The Locaweb Reseller Hosting brings an innovative approach: a panel specifically designed for agencies and developers who manage customized services for each client. Its offers the best cost-benefit in the Brazilian reseller market.”

cesar andrade

Locaweb Account Executive

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