INNER
INNOVATION
Developed a new product with unified branding, social media and ads.
Integrated design
Branding
Social media
Ads
The challenge was to expand holistic mental health services through an integrated strategy that united branding, digital channels, and app development.
Offering services in psychology, acupuncture, massage, mental health care, and content distribution, Inner Innovation’s founder, Rafael Bauth, had ambitious growth plans across branding, social media, and app development. My role was understanding client needs, company capabilities, and project priorities to use design to drive impactful improvements.
Design and manage the entire ecosystem, from brand identity to app, social media, print assets, and ad campaigns on YouTube and Instagram.
Strategy
Design Discovery
Explored core problems, user research, goals, benchmarking, and personas with pain points and opportunities.
Roadmap
Aligned on company planning, goals, created a roadmap with prioritized tasks, and targeted key audiences.
Foundation Setup
Created brand’s identity with the website, YouTube channel design, service catalogs, eBooks, and social media.
Information Architecture
Created the user flow, app roadmap, benchmarked platforms, and scoped features based on user needs and goals.
Prototype & Launch
Designed interfaces and prototypes for stakeholder validation, followed by MVP development with the dev team.
Product Discovery and Research
The process began by aligning with the founder to define goals and develop personas to identify key problems and opportunities. Given the extensive scope, I created a strategic roadmap focusing on branding, digital channels, and app development. After establishing brand authority, I moved on to engagement strategies like social media, content creation, and ads. The final phase scoped and prioritized app features for therapists and users, with a focus on the shift to virtual sessions driven by the pandemic.
Steps before high-fidelity wireframe:
Branding
Social media
Research
Prototype
Branding
Youtube and Instagram content and ads
Sitemap and User flow
Prototyping low fidelity
High Fidelity Prototypes
Results
Post-launch with real clients and product results:
App
Delivered the MVP and prototyped a full version with future features.
Brand Identity
Developed visual assets.
Digital Content
Boost lead generation.
Ads
Created and optimized YouTube and Instagram ads targeting growth and visibility.
Social Media
Created targeted content and designed for Instagram and YouTube as thumbnails, covers, assets, to drive awareness and conversions.
Targeted Ad Strategy
Launched data-driven ad campaigns to reach key audiences on social media platforms.
Branding
Developed consistent brand elements across digital and print, including logotype, business cards, stationery, book editing, and marketing materials.
Lead Generation Tools
Developed a social strategy to amplify reach and user interaction across platforms, and designed lead-capturing eBooks.
“We had a great experience with the design of our app on the Inner Innovation platform. The result was amazing, combining aesthetics with a practical and intuitive experience.”
rafael bauth
Inner Innovation Founder
