LOCAWEB
RESALE
NEW PRODUCT
User Interface
UX Research
Benchmarking
Information Architecture
Metrics
A new Resale Product with sustainable architecture, white-label flexibility, an upgraded control panel, and proprietary infrastructure.
Locaweb’s previous resale service relied on the third-party cPanel system, which posed a rigid interface, limitations on the number of client accounts per reseller, restricted storage space, inability to modify performance, and fluctuating pricing tied to foreign currency, leading to unpredictable costs. Consequently, the company decided to develop a new application.
Strategy
Design Discovery
Analyzed clients feedback from the old product, performed user research and conducted benchmarking.
Information Architecture
Created user flow, structural design, and event tracking in the inteire journey for metrics and indicators.
Prototype
Developed wireframes using a new Design System from the DesignOps team.
Product Launch
Rolled out the product.
Monitoring
Tracked key performance indicators, metrics and feedbacks.
The process began with researchs to understand user needs, the market, competitors, and industry best practices. We analyzed feedback from the previous product to identify pain points and user needs. User research helped map out the target audience, and a prototype was developed with the development team, considering technical limitations. Event tracking was implemented to monitor user interactions throughout the product journey. After launch, we analyzed feedbacks and metrics to guide improvements for the next version.
Results
New product launched
Metrics and Indicators
Reduced contacts by 20%
New customer tutorials.
Higher retention rates.
Custom Control Panel Design
Developed a new control panel from scratch, offering easier and more intuitive management.
Onboarding
Introduced an onboarding process to help customers get started and reach their main goals.
Humanized Communication
Created UX Writing for the entire product and created about 50 tutorials to guide users.
Cross-Selling and Integration
Enabled cross-selling opportunities and integration with other Locaweb products in the interface.
Event Tracking
Mapped key metrics and indicators troughout the user journey.
New Features
Prototyped SSH, Github integration, WebFTP, and Website Performance Test.
“The Locaweb Reseller Hosting brings an innovative approach: a panel specifically designed for agencies and developers who manage customized services for each client. Its offers the best cost-benefit in the Brazilian reseller market.”
César Andrade
Locaweb Account Executive
